Today, competition does not define boundaries. In order to be successful in a competitive environment, it is necessary to respond quickly to changing market conditions by taking quick decisions.
Knowledge is the most important and most powerful value for organizations. For sustainable competitive advantage, it has become necessary to use the power of knowledge more effectively and to integrate information directly into business processes for more accurate decisions.
With the rapid development of technology, various data flows from the operational systems, vendors, sales organizations, markets and social media to the companies.Since this data is usually generated in different software, it is difficult to manage, analyze and also time consuming.